Stop prospecting in the dark. Trigify is a signal-first social listening platform built for B2B teams who refuse to guess. It scans social media to uncover the hidden intent signals that tell you who is ready to buy right now. Teams using Trigify are unearthing 50-150 qualified leads every month that their traditional databases completely miss, and they’re achieving a 3-4x higher conversion rate by striking with perfect timing. This isn’t about finding leads; it’s about finding buyers the moment they express a need.

Why Trigify Finds Leads Others Can’t See

Real-Time Intent Discovery: While your competitors are scrolling, Trigify is executing. It monitors social media for your target keywords, pain points, and buying signals. It identifies prospects discussing the exact problems you solve, tracks their engagement with competitor content, and alerts you while the conversation is still hot. This timing advantage is decisive, helping you convert 25-40% of intent-based leads compared to the 8-12% you get with cold outreach.

Go Beyond the Database: Static databases tell you who exists. Trigify tells you who cares. This is the playbook for identifying decision-makers before they’re officially in a buying cycle. You can track competitive wins and losses as they happen and discover a pool of prospects that are completely invisible to Apollo and ZoomInfo. This is how you uncover 30-50% more qualified leads in your market.

Account-Level Intelligence: Stop thinking about single leads and start thinking about accounts. Monitor your entire target account list for social signals, track the activity of multiple stakeholders, and identify when a buying committee is forming around a specific topic. This level of visibility enables multi-threaded outreach with flawless context.

The Metrics That Matter

• Lead Discovery: Consistently find 50-150 qualified leads per month that are invisible to traditional sales databases.
• Conversion Rates: Achieve 25-40% conversion rates on intent-based outreach, crushing the 8-12% from cold prospecting.
• Response Speed: Get replies in 12-24 hours when your outreach is perfectly aligned with an active discussion.
• Pipeline Velocity: Watch intent-driven leads move 40-60% faster through your sales cycle.
• Competitive Intelligence: Identify 10-20 at-risk accounts every month by monitoring competitor engagement.

Who Actually Needs Trigify

The Ideal Customer Profile:

• B2B companies whose buyers are active and vocal on social media.
• Sales teams targeting niche verticals with highly specific pain points.
• Organizations where timing is the most critical factor in winning a deal.
• Challenger brands competing against entrenched incumbents.
• Sales teams who want a decisive first-mover advantage.

The Decision-Makers:

• Growth Marketers tasked with building a scalable, intent-based lead generation engine.
• Sales Development Directors who need to arm their teams with leads that actually convert.
• Competitive Intelligence Teams responsible for monitoring market dynamics in real time.
• RevOps Leaders who want to integrate actionable intent data into their GTM workflows.
• Founders who are selling directly into specific online communities or verticals.

Common Use Cases That Drive ROI

Keyword-Based Lead Discovery: Set up listeners for the exact phrases your buyers use when they’re in pain (“struggling with X,” “looking for Y”). Identify prospects in the very moment they express a need, and reach out with the perfect solution. This is how you convert 30-40% of keyword-triggered leads.

Competitive Displacement: Don’t just track your own brand; track your competitors’. Monitor their content for engagement, identify signals of customer dissatisfaction, and be the first to know when a competitive deal is won or lost. This strategy will generate 15-25 competitive displacement opportunities every month.

Account-Based Signals: Monitor your target accounts for buying signals across all relevant stakeholders. Get alerted when multiple people from the same company start discussing a topic you care about, and use that intelligence to coordinate a multi-threaded attack. This will increase your account penetration by 50-70%.

Niche Vertical Targeting: Go where the big databases can’t. Monitor industry-specific hashtags and online communities to find prospects in specialized verticals. This is how you discover 2-3x more leads in underserved markets.

Critical Success Factors

The Pricing Reality Check:

• Essential: $149/month for 1 workspace, 5 accounts.
• Growth: $270/month for 3 workspaces, 10 accounts.
• Scale: $549/month for unlimited workspaces, 20 accounts.
• Enterprise: Custom pricing for larger teams.
• The Caveat: This only works if your target market is active on social media.
• The ROI Calculation: If a single qualified lead is worth $500-$2,000 in pipeline, the math is simple.

Implementation Requirements:

• You need to know your market. Define 10-20 core keyword triggers (pain points, competitor names, solutions).
• Integrate it with Clay or your outreach platform to build a seamless workflow.
• You must be fast. Establish a rule to respond to all signals within 4-8 hours.
• Train your team to write contextual outreach based on the specific intent signal.
• Budget 10-15 hours to get the configuration dialed in perfectly.

The Integration Ecosystem

Native Integrations: A powerful, native connection to Clay for enrichment, HeyReach for LinkedIn automation, and direct exports to your favorite outreach platforms.

CRM Connectors: Sync your data with HubSpot and Salesforce for lead creation, attribution, and reporting.

Notifications: Get real-time alerts in Slack, receive daily email digests, and use webhooks to build custom workflows.

Data Export: Full API access for custom integrations and CSV exports for deep analysis.

The Bottom Line

Trigify solves the most critical problem in sales: timing. It finds prospects when they are actively discussing the problems you solve, giving you the power to engage with perfect context. The result is a dramatically higher conversion rate and a faster sales cycle.

This is the right tool if your buyers are on social media, you’re targeting niche verticals, or timing is the key to winning your deals.

The Honest Truth: Trigify is not a magic wand. If your target buyers are not active on social media, it will not create leads out of thin air. It’s built for (1) niche B2B verticals with vibrant online communities, (2) companies selling to modern buyers (marketers, founders, tech leaders) who are vocal online, and (3) competitive displacement plays where prospects openly air their frustrations. It’s less effective for traditional enterprise buyers or in highly regulated industries. There is a learning curve; you’ll need 2-3 weeks to fine-tune your keyword triggers. But once you do, Trigify will consistently surface 50-150 qualified leads every month that are completely invisible to your other tools.