Your highest-intent prospects are on your website right now, and 98% of them will leave without filling out a form. RB2B solves this. It’s a person-level visitor identification platform that de-anonymizes your traffic, identifying 70-80% of your US-based visitors and delivering their names, LinkedIn profiles, and emails to your team in real time. Teams using RB2B are converting this previously anonymous traffic into 15-30 qualified meetings per month, turning their website from a passive brochure into an active pipeline generation engine.

Why RB2B is a Strategic Imperative for GTM Teams

Transform Anonymous Traffic into Actionable Leads: While competitors offer vague company-level data, RB2B provides person-level identification. This is the critical distinction. You don’t just see that a target account was on your site; you see the exact decision-maker who was browsing your pricing page. This level of granularity is a game-changer for timely, relevant outreach.

Real-Time, Actionable Intelligence: The moment a high-value prospect visits your site, RB2B sends a notification to a designated Slack channel. This alert contains the visitor’s name, title, company, LinkedIn profile, and email, enabling your sales team to engage within minutes, while your solution is still top-of-mind. This speed-to-lead advantage results in a 2-5x higher engagement rate compared to next-day follow-ups.

A Completely Frictionless Free Tier: This isn’t a crippled “free trial.” RB2B offers a genuinely useful ‘free forever’ plan that includes 150 identified leads per month and Slack integration. You can install the tracking pixel in under 5 minutes and start seeing results immediately, providing a completely risk-free way to prove the ROI before ever paying a dollar.

The Metrics That Matter

• Identification Rate: De-anonymize 70-80% of your US-based website visitors, compared to the 20-30% industry average for company-level data.
• Pipeline Contribution: Generate an additional 15-30 qualified meetings per month from your existing website traffic.
• Engagement Rate: Achieve a 2-5x higher reply rate by timing your outreach to coincide with active buyer research.
• Speed to Lead: Reduce your lead response time from hours or days to under 5 minutes.

Who Executes with RB2B

The Ideal Customer Profile:

• B2B companies with a minimum of 100+ unique monthly website visitors.
• Organizations investing in demand generation (e.g., SEO, paid ads, content marketing).
• Sales teams running an outbound or account-based sales motion.
• Companies who want to maximize the ROI of their existing marketing efforts.

The Decision-Makers:

• Heads of Growth & Marketing who need to convert more anonymous traffic into pipeline.
• Sales Development Directors who need to arm their teams with high-intent, timely leads.
• RevOps Leaders focused on optimizing the inbound funnel and speed to lead.
• Founders running a lean GTM motion who need to capitalize on every single website visit.

Common Use Cases That Drive ROI

“Hot Leads” Slack Channel: Create a dedicated Slack channel where alerts for your most valuable visitors (e.g., anyone from a target account who views the pricing page) are sent in real time. This allows your AEs to immediately engage with the hottest prospects. This single workflow can be responsible for 10+ new opportunities per month.

Automated ABM Engagement: When a visitor from a target account is identified, use the RB2B webhook to trigger an automated workflow in a tool like Clay. The workflow can enrich the contact, add them to a multi-channel sequence in Apollo or HeyReach, and notify the account owner, all without any manual intervention.

Uncovering “Lost” Pipeline: At the end of each week, export the list of identified visitors who were not engaged. Review this list for high-potential prospects who may have slipped through the cracks. This simple process can uncover 5-10 missed opportunities per week.

Critical Success Factors

The Pricing Reality Check:

• Free Plan: $0/month for 150 identified leads/month. Includes Slack integration. A no-brainer.
• Pro Plan: $49/month for 150 leads/month. Adds crucial features like ‘Hot Leads’ filtering and CRM integration.
• Pro+ Plan: Starts at $149/month for 300 leads/month and scales up. For teams with higher traffic volume.
• The Value: The cost is negligible compared to the value of the pipeline it uncovers from traffic you’ve already paid to acquire.

Implementation Requirements:

• 5-Minute Setup: The only technical requirement is adding a JavaScript snippet to your website’s header.
• Define Your ICP: To get the most value, you need to clearly define the filters for your ‘Hot Leads’ (e.g., job titles, company size, industry).
• Build an Outreach Process: The data is only valuable if you have a disciplined process for engaging the identified leads quickly and with context.

The Integration Ecosystem

Core Integrations: Connects seamlessly with the tools that power your GTM motion.

• Notifications: Real-time alerts in Slack.
• CRM: Native, bi-directional sync with HubSpot and Salesforce.
• Outreach & Automation: Purpose-built for workflows with Clay, Apollo.io, HeyReach, and Zapier.

The Bottom Line

Your website is your single greatest source of buyer intent, yet most of it is invisible to you. RB2B solves this by turning your anonymous traffic into an actionable, real-time feed of your most engaged prospects. The platform’s industry-leading identification rate and frictionless setup make it an essential tool for any B2B company serious about growth.

The honest truth is that the person-level identification of anonymous visitors can be a grey area for privacy purists. However, in the competitive landscape of B2B sales, leveraging this intent data is quickly becoming the standard. If you are investing in driving traffic to your website, you cannot afford to be blind to who is showing up. Install the free plan—the pipeline it reveals will speak for itself.